Amanda, from Royal Daughter Designs, and one the amazing bloggers in our community, wrote a great post about Klout on her blog this week. We loved what she had to share and asked if she would let us share it with you too. Make sure to visit her blog and check out the whole post… we promise, it’s awesome!
Take it away Amanda…
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I guess you’ve heard somthing about Klout, right? If nothing else you’ve seen people tweeting questions about it. At first I avoided Klout – I thought it was just the latest trend of social networking. But I learned that as blogger who is trying to “make a go at it” as a professional, knowing a thing or two about Klout is really important.
Here’s what you need to know:
So what exactly is Klout?
The most basic way to explain it is that Klout is a San Francisco based company that measures and ranks your influence in social media. That’s super simple, right?
Imagine all your different avenues of influence. Twitter, Facebook, Blogger, WordPress, Instagram, Linkedin, Google +, and the list goes on and on. Klout analyzes and tracks your influence in each social media circle, and offers you a way to measure how influential you are as a whole.
Scoring.
Klout measures social media influence on a scale of 1-100. In general, scores below 40 are considered to be not very influential. Justin Bieber’s score is 91. That should tell you just how influential high numbers are. *wink*
Score Summary.
The Score Summary looks fancy, but it’s really just a concise way to measure your most influential media accounts.
This is what really tells you about your influence. On twitter I have just over 1K followers. But in 90 days I’ve received more than 300 retweets (thank you!), 3K mentions (wowzer!), and I’ve been added to 20 lists. So my influence on twitter is much bigger than my follower number. Make sense?
How to increase your score.
- Build your audience. Of course. You knew I was going to say it, didn’t you?
- Interact, interact, interact. Since most of my influence is on Twitter, I’ll use Twitter as an example. My Klout score is not so much influenced my the number of followers I have on twitter, but by the amount of interaction I get from my followers. Retweets, mentions, conversations, etc. – they’re oh-so important to the Klout score. That means it is important to make your tweets “retweetable” and/or engaging.
- Add social networks. The more social networks you connect to Klout, the higher your number will grow.
This is just a summary of all the great things I shared about Klout earlier this week. To find out even more (like how to navigate the dashboard, claim perks (read: free stuff!) and how to give Klout, check out the full post on my blog: Royal Daughter Designs. You can also check out Klout’s FAQ page, and their blog.
